Why are we so fanatical about data for digital marketing?

When embarking on her initial business degree, Invert Founder Rhiannon actively shunned marketing modules to specialise in statistics. There was something about the certainty of proven statistical significance that always held more appeal than trying to predict what might motivate another person, or group of people.

Rhiannon later found herself managing the end-to-end marketing for a multinational software company, where she discovered that her data-heavy background was an asset. She kept expecting to be discovered as a fraud for her lack of formal marketing training, but in reality the results spoke for themselves.

Rhiannon was later able to hone this approach further and formalise her marketing qualifications. She graduated top of class in the Institute of Data and Marketing Postgraduate Diploma in Data-Driven Marketing and worked with some of the industry’s most creative and analytical minds.

Using a data-driven, digital approach of methodical research, creation, testing and refinement- Invert delivers the returns customers need. Invert’s clients are often able to easily outrank their much larger competitors, increase their conversion rates and grow their businesses. We don’t guess, we don’t hope, we research, we analyse and we iterate so that you can succeed.